Peter Max

“God”, published in 1970, from the iconic series of popular books illustrated by American graphic artist Peter Max with words of Swami Sivananda, Himalayas, who was a Hindu spiritual teacher and a proponent of Yoga and Vedanta. The 4 book series was made up of God/Thought/Peace/Love. Hardcover. First Edition.

“Peter Max (born Peter Max Finkelstein, October 19, 1937) is a German-born American illustrator and graphic artist, known for the use of psychedelic shapes and color palettes as well as spectra in his work. Max’s art work was first identified as having been a popular part of the counter culture and psychedelic movements in graphic design during the late 1960s and early 1970s – works in this style appeared on posters and were seen on the walls of college dorms across America. In 1962, Max started a small Manhattan arts studio known as “The Daly & Max Studio,” with friend Tom Daly. Daly and Max were joined by friend and mentor Don Rubbo, and the three worked as a group on books and advertising for which they received industry recognition. Much of their work incorporated antique photographic images as elements of collage. Max’s interest in astronomy contributed to his self described “Cosmic ’60s” period, which featured what became identified as psychedelic, counter culture imagery. Max’s art was popularized nationally through TV commercials such as his 1968 “un cola” ad for the soft drink 7-UP. He is known for using bursts of color, often containing much or all of the visible spectrum. His work was both influenced by, as well as widely imitated by, others in the field of commercial illustration. Max then became fascinated with new printing techniques that allowed for four-color reproduction on product merchandise. In 1970, many of Max’s products and posters were featured in the exhibition “The World of Peter Max,” which opened at the M.H. de Young Memorial Museum in San Francisco. The United States Postal Service commissioned Max to create the 10-cent postage stamp to commemorate the Expo ’74 World’s Fair in Washington, and Max drew a colorful psychedelic scene with a “Cosmic Jumper” and a “Smiling Sage” against a backdrop of a cloud, sun rays and a ship at sea on the theme of “Preserve the Environment.” Max’s work has since been recognised through work with everyone from the 1994 World Cup, Yes, The World Series between the New York Yankees and Mets, and Taylor Swift.”

* Condition: Good (general wear to covers) – All care is taken to provide accurate condition details of used books, photos available on request.

Peter Max - God (w. words of Swami Sivananda)
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