Adrian Frutiger

Twentieth Century Type Design
by Sebastian Carter

First edition of this reference compilation of biographies of the most famous type designers of the 20th century. A must for every type book collection.

Since its first publication in 1987, Twentieth Century Type Designers has become a standard reference work for typographers, designers and students alike.
This book serves as an introduction to the concept of typefaces and to some of the personalities who have created them–Goudy, Rogers, Koch, Gill, Morison, Van Krimpen, Trump, Tschichold, Frutiger, Zapf and others–and places them in the context of the enormous changes that have occurred in typography.
The introduction in the 1880s of the Linotype and Monotype hot-metal composing machines, and in particular the Benton pantographic punchcutter, revolutionized the manufacture of type, and caused a flood of new typefaces. More recently, filmsetting and digital typesetting have brought new opportunities–as well as new disciplines. This book examines the conflicts arising from these technological advances, which have pitted craftsmanship against commercial interests, and forced designers to come to terms with the new creative opportunities.
Whatever motivates type designers–whether it is the practical need to create new faces for machines, the ideal of producing the perfect letter-form for our age, or whether type is designed as an offshoot of other artistic activities–their work has had a far-reaching impact on our culture.

Designers featured:

Frederic Goudy, Bruce Rogers, Rudolf Koch, William Addison Dwiggins, Eric Gill, Victor Hammer, Stanley Morison, Hans (Giovanni) Mardersteig, Jan van Krimpen, Georg Trump, Joseph Blumenthal, Robert Hunter Middleton, Jan Tschichold, Berthold Wolpe, Roger Excoffon, Herman Zapf, Adrian Frutiger.

* Condition: Very Good (tight, clean copy, protected in plastic wrap w. very good dust jacket – ex-library card) – All care is taken to provide accurate condition details of used books, photos available on request.

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Twentieth Century Type Design (1987)
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